But lately there has been an avalanche of fake news. This comes from facebook posts directly, and sometimes from a friend inadvertently thinking such posts are actual news. It wouldn't be too bad if this was just a once in a while occurrence, but lately it has become almost as frequent as all other posts combined.
"A dozen or so of the sites are published in-house, but posts from the company’s small team of writers are free to be shared among the entire network. The deal for a would-be Liberty Alliance member is this: You bring the name and the audience, and the company will build you a prefab site, furnish it with ads, help you fill it with content and keep a cut of the revenue. Coca told me the company brought in $12 million in revenue last year. (The company declined to share documentation further corroborating his claims about followers and revenue.)Because the pages are run independently, the editorial product is varied. But it is almost universally tuned to the cadences and styles that seem to work best on partisan Facebook. It also tracks closely to conservative Facebook media’s big narratives, which, in turn, track with the Trump campaign’s messaging: Hillary Clinton is a crook and possibly mentally unfit; ISIS is winning; Black Lives Matter is the real racist movement; Donald Trump alone can save us; the system — all of it — is rigged."
Click bait will destroy Facebook, and maybe a large chunk of the Internet.